Ultra High-Definition and 4K at the Cowen Company Trend Spotting Summit | Ultra High Definition Television (UHDTV) | Scoop.it

While UHD TVs provide a beautiful picture, the panelists agreed that there is no real “wow factor” between HD and UHD, like there was going from DVD to Blu-ray Disc.

Therefore, consumers will need to be convinced this new technology is worth the investment of a new UHD TV and UHD content. 

While the demos are compelling, it may not be enough to drive a very meaningful upgrade cycle.

The final consensus of the panelists is that it will take an investment from everyone in the industry to make UHD work.