Ultra High Definition Television (UHDTV)
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Ultra High Definition Television (UHDTV)
Digital Video Format of the Future
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3net expands ultra HD programming slate

3net expands ultra HD programming slate | Ultra High Definition Television (UHDTV) | Scoop.it

 

US 3D network 3net has unveiled a new slate of ultra HD programming, as the debate over the future of 3D programming intensifies.  

 

3net’s move comes just a week after HBO’s technology chief Bob Zitter claimed 3D glasses in the home was “dead” and had been rejected by consumers.

 

 

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HBO’s Zitter: 3D TV with glasses is dead, 4K is unlikely to succeed.

HBO’s Zitter: 3D TV with glasses is dead, 4K is unlikely to succeed. | Ultra High Definition Television (UHDTV) | Scoop.it

 

 

Addressing the potential for 4K and Ultra HD, Zitter said he did not think the technology was compelling for most consumers.

 

“I’m very sceptical that consumers are going to want to buy it,” said Zitter.

 

He said only about 25-30% of homes even in the US had space for a TV large enough for viewers to discern the difference between regular HD and 4K.

 

He said that broadcasters would not have an incentive to migrate from HD to 4K if only 30% of the market could be addressed with the technology.

 

Zitter said 4K TV could possibly gain traction if auto-stereoscopic 3D – which would require 4K transmissions to deliver a 3D HD experience – did take off or, alternatively, if new technologies such as wall-panel TV or OLED-based flexible ‘wallpaper’ screens emerged and won over consumers.

 

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