Brightcove and Rovi Collaborate to Support High-Efficiency Video Encoding (HEVC) and UltraHD/4K | Ultra High Definition Television (UHDTV) |

Brightcove, a leading global provider of cloud services for video, and Rovi Corporation, today announced a collaboration designed to accelerate the adoption of next-generation video compression standards.

Through the agreement, Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution, which is critical for streaming high-quality video and will be a driving factor in the delivery of 4K content to new Ultra HD displays.

Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.