The catch is you’ll be handing your money over to the new kids on the block, Kogan, rather than the stalwart likes of Samsung or Sony.
But that shouldn’t be too much of a concern, with the Australian manufacturer making a name for itself in the UK for offering high-end tech at low-end prices.
So what’s £550 bag you, in detail?
This is the cheapest we have seen for a 55" UHD!