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Brightcove, a leading global provider of cloud services for video, and Rovi Corporation, today announced a collaboration designed to accelerate the adoption of next-generation video compression standards.
Through the agreement, Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution, which is critical for streaming high-quality video and will be a driving factor in the delivery of 4K content to new Ultra HD displays.
Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.
