Ultra High Definition Television (UHDTV)

The Dolby demo, showing a 1080p HD picture with pumped-up brightness and color, was a startling improvement over even the best TVs available today, including the early UHD models. Metallic surfaces gleam like mirrors.

Colors glow, luminous and rich. Highlights and shadows alike keep their detail.

What’s more, unlike 4K TV, that improvement is visible even at a distance from the screen.

It’s as striking and impressive a difference as the difference between standard-definition and HD video.

If you see it, you’ll want one for your living room. Now.

The Atmos experience is one you have to try yourself.

Although the differences are subtle, they’re certainly there, and given a few years — the timeline Dolby’s looking at — it’s easy to imagine Atmos becoming a staple of movie theatres, and even particularly glitzy home cinemas.

Sadly, if you want to give Atmos a go right now, your options are pretty limited — apart from Dolby’s invite-only cinema, the only cinema in the UK with Atmos is the Empire in Leicester Square.